BRANDS WITH
A POINT OF VIEW
Brand strategy, communication and creative direction. Bringing purpose and a clear point of view to every project.
SERVICES
Strategic branding
- Brand research and positioning
- Understanding the context. Finding your place.
- Brand concept and identity
- Defining the idea at the heart of the brand.
- Visual and verbal identity
- Bringing coherence to how a brand looks and speaks.
- Brand guidelines
- Setting out the principles of visual and verbal identity.
- Website and digital experience direction
- Translating brand identity into the digital experience.
Brand communication
- Communication strategy
- Defining goals, priorities and channels.
- Brand narrative, messaging and tone of voice
- Giving everything a brand says a shared direction.
- Brand copywriting
- Writing with purpose and clarity.
- Content and social media strategy
- Shaping themes, formats and brand presence.
- Specialist team coordination: design, copywriting, community management and PR
- Bringing in and coordinating specialists when a project calls for press or public relations expertise.
Applied technology
Helping businesses adopt new technology
We apply technology to specific business needs, improving processes and communication.
- Workflow automation.
- AI agents.
- Customer service chatbots.
- Custom applications.
- Web development.
BRANDING
Identity begins with what we want to say
Does your brand have its own way of speaking, acting and connecting?
A brand is what it shows, but also what others understand, feel and remember.
COMMUNICATION
ONE DIRECTION.
MANY WAYS
TO EXPRESS IT
We define what a brand needs to say, who it wants to reach and how its message works across channels. From tone of voice and content to social media and public relations, every action should express the same idea without always sounding the same.
APPLIED TECHNOLOGY
Technology shaped around your business
We apply AI and digital tools to address specific needs, automate tasks and improve how people work and communicate.
EVENT BUDGET CALCULATOR
A tool for organising expenses, tracking the budget and sharing the costs of an event.
AI EXPERTS
A tool for creating specialised AI assistants without programming.
BOOKING SYSTEM
A booking system with a calendar, time slots and availability for businesses.
HOW WE WORK
LISTENING
Understanding the project, its people and its context.
DEFINING
Finding the positioning and a clear direction.
SHAPING
Turning that direction into identity, communication and experiences.
ABOUT SUBSENSE
INSIGHT TO UNDERSTAND
and CLARITY TO COMMUNICATE
SUBSENSE is an independent studio founded and led by Raquel Marco.
We work to understand what drives each business, what it wants to achieve and how to reach the right people. Honesty and empathy guide the process: effective communication should stay true to the people behind the brand.
Raquel has contributed to projects for brands including Estrella Galicia, LeasePlan and TWINSET Milano. That experience, alongside her work in branding, communication and project direction, shapes a studio built on meaningful relationships and lasting results. Our focus is on being more useful, rather than selling faster.
Let’s talk.
Tell us where your brand is today.